Kendall Jenner has quietly entered a new playing field—alcohol.
Jenner announced the launch of her latest venture on Instagram. According to the 25-year-old model, 818 Tequila has been four years in the making, not to mention that it's anonymously won multiple competitions, taking home such prestigious accolades as the World Tequila Awards, Best Resposado Tequila, and Best Añejo Tequila.
In the inaugural Instagram post, Jenner included a scorecard from the Ultimate Spirits Challenge competition—and the judge said it was "the greatest tasting tequila of 2020."
"We don't know what it looks like, who makes it, or how to get our hands on a bottle," it read. "By all means, if you can get your hands on a bottle, definitely do. Then slide a glass our way."
Kenny! I am so so proud of you and the years of work and love you’ve put in to @drink818!! So excited for this!!! Everyone go follow @drink818 NOW!! @kendalljenner #DRINK818 #818TEQUILA #repost pic.twitter.com/kXUNeasd3r
— Kris Jenner (@KrisJenner) February 16, 2021
"For almost 4 years I've been on a journey to create the best-tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING (🥳) ..3.5 years later i think we've done it!" Jenner captioned the post.
"This is all we've been drinking for the last year and i can't wait for everyone else to get their hands on this to enjoy it as much as we do! @drink818 coming soon 🥃🤤"
818 Tequila appears to be named after Jenner's own hometown area code. The brand features three varieties—Blanco, Anejo, and Reposado. Jenner has said that the tequila will roll out "soon."